How I Built My Business as a Freelance Squarespace Developer

Ever wonder what it takes to build a successful freelance business? As a freelance Squarespace developer, I’ve spent the last few years figuring that out through trial and error. Let me share what I’ve learned so you can hit the ground running. The path to becoming your own boss may not always be easy, but with hard work and persistence, you can build a thriving business doing work you love.

How I Built My Business as a Freelance Squarespace Developer

How I Learned Squarespace Development

Learning Squarespace was a game changer for my freelance web design business. When Squarespace 7 launched, I knew this was an opportunity I couldn’t pass up.

  • I started by working through all the tutorials and resources on Squarespace’s website. Their help guides are incredibly thorough and walk you through building an entire site from scratch.

  • Next, I built a few sample sites to get familiar with the platform. I created sites for a fake restaurant, clothing store, and nonprofit organization. This helped me learn the ins and outs of Squarespace’s features and find workarounds for any limitations.

After getting comfortable with the basics, I focused on mastering Squarespace’s design features like:

  1. Styles - Squarespace’s style editor allows you to create reusable styles for text, images, buttons, etc. Understanding how to leverage styles made my design work much more efficient.
  2. Layouts - Squarespace has a number of pre-built layouts you can use as a starting point. I studied how these layouts were constructed so I could build custom ones for my clients.
  3. Code injection - For more advanced customizations, you need to know how to inject custom CSS and JavaScript into Squarespace sites. I took several online courses to strengthen my coding skills.

With continuous practice, I became fluent in Squarespace design and development. I started getting more and more clients through word-of-mouth and my Squarespace services site. The time I invested in becoming an expert was well worth it. If you’re looking to start a web design business, I highly recommend mastering Squarespace.

Finding Your First Squarespace Clients

So you've got your Squarespace developer skills down pat, your portfolio site is live, and now you're ready to find clients. But how do you land your very first job? Here are some tips to land your first Squarespace clients:

Start with your network. Reach out to people you know and let them know you're available for Squarespace work. Offer a friends and family discount to build your portfolio. Post on your social media profiles that you're open for business. You never know who may need a site built or redesigned.

Build your online presence. Create profiles on websites like Upwork, Fiverr, and Freelancer and bid on Squarespace jobs. Offer competitive rates to win your first few clients. Ask happy clients to leave reviews to help you rank higher in search results.

Reach out to local businesses. Do some research to find businesses in your area that don't have a website or have an outdated site. Call or email them to pitch your Squarespace services. Explain how a professional site can help them reach more customers. Offer a free initial consultation.

Attend local events. Get out in your community and network in person. Look for opportunities like chamber of commerce mixers, small business meetups, and startup weekends. Have business cards on hand and be ready to pitch your services. Face-to-face interaction can be very effective.

With persistence and patience, you'll find your first few clients. Then you can start building your portfolio, raising your rates, and establishing a steady stream of work. The key is getting started, so get out there and start promoting your services today!

Setting Your Rates as a Squarespace Developer

Setting your rates as a freelance Squarespace developer can be challenging when you’re first starting out. How much should you charge clients? It’s a balancing act between charging enough to make a living, but not so much that you price yourself out of the market. Here are some tips to help determine your rates:

Consider your experience and skills

If you’re just launching your business, you may need to charge on the lower end of the scale until you gain more experience. As your skills and portfolio of client work grow over time, you can increase your rates. Stay up-to-date with the latest Squarespace features and integrations so you can provide the best service to clients.

Research the competition

See what other freelance Squarespace developers are charging for similar services. Check out Squarespace Experts, Fiverr, and Upwork. Their rates can give you a good benchmark, but don’t feel you need to match the lowest prices. Focus on providing high quality work and great service.

Factor in your costs

As a self-employed person, you’ll need to pay for your own health insurance, retirement, and business expenses. Make sure your rates account for all your costs of doing business so you can make a sustainable living. It’s a good idea to calculate your hourly rate based on an annual salary goal.

Offer package rates

Rather than charging by the hour, offer set packages for common services like site setup, design customization, content updates, and maintenance. This makes it easy for clients to understand exactly what they’re paying for upfront. You can offer tiered packages at different price points to suit any budget.

Be flexible

Once you determine your standard rates, be open to negotiating for long-term clients or larger projects. You may need to adjust your fees for nonprofits or small businesses. Having a range of rates for different types of clients will make your services accessible to more people.

With experience, the right rates, and a commitment to excellence, you can build a thriving business as a freelance Squarespace developer. Keep learning, focus on your clients’ needs, and your success will follow!

The Pros and Cons of Being a Freelance Squarespace Developer

As a freelance Squarespace developer, there are some significant pros and cons to consider.

Flexibility and Freedom

One of the biggest benefits of freelancing is the flexibility and freedom. You can set your own hours, work from anywhere, and choose which clients and projects you want to take on. If you want to take time off for travel or family, you have the freedom to do so. No boss or strict work schedule to adhere to.

Potential for Higher Pay

As an expert in your field, you can charge premium rates, especially once you build up experience and a solid portfolio of client work. The more in-demand your skills, the higher your earning potential. Squarespace developers are currently in high demand.

Job Security

The downside is that work can be inconsistent and uncertain. There are no guarantees of long-term job security or stability as a freelancer. You'll need to constantly be on the lookout for new clients and projects to avoid gaps in work and income. This can result in more anxiety and tension.

No Benefits

Typically, as a freelancer you do not receive employee benefits like health insurance, retirement plans, paid time off, etc. You'll need to pay for your own benefits and factor that into your rates.

Client Challenges

Some clients can be difficult to work with, slow to pay, or have unrealistic expectations. As a freelancer, you rely on your clients for work and income, so you have to hope for good clients and learn how to professionally deal with challenging ones.

While freelancing as a Squarespace developer certainly has its pros and cons, for many the benefits of flexibility, freedom, and higher pay outweigh the potential downsides. With hard work and persistence, you can build a successful freelance business and career. But go in with realistic expectations - it will take time to establish yourself and gain the experience to become highly in-demand.

FAQ: Tips for Aspiring Squarespace Developers

You intend to work as a freelance Squarespace developer? That’s great! Squarespace is an easy-to-use website builder, so learning how to develop sites on the platform is a useful skill. For ideas, take into account these:

Learn the platform inside and out

Study Squarespace’s features, tools, and design options. Build a few sample sites to get hands-on experience. Know how to use the interface, add content, customize designs, and help clients with any issues. Become an expert in Squarespace SEO and analytics as well.

Get certified (optional but recommended)

Squarespace offers an official certification program. Going through the training and passing the exam will make you a Squarespace Certified Developer. This credential shows your proficiency to potential clients.

Build your portfolio

Create a few mock Squarespace sites to showcase your skills. You can then point prospective clients to your portfolio to demonstrate what you can do for them.

Set your rates

Research what other freelance Squarespace developers charge to determine competitive rates. You’ll want to factor in your experience, skills, and credentials. You can charge hourly, by project, or offer package deals.

Find clients

Market your services on platforms like Upwork, Fiverr, and Squarespace Experts. You can also reach out to local businesses, agencies, and entrepreneurs to offer your development skills. Make sure your website and social media profiles clearly promote your freelance Squarespace development services.

Continue learning

Squarespace is constantly updating their platform with new features and designs. Stay on top of changes and advancements through their blog and developer resources. Take additional courses to strengthen your skills. Lifelong learning will make you a better developer.

With some dedication, you can build a successful freelance business helping others create an online presence with Squarespace. In case you have any further inquiries, just let me know.


So there you have it, the story of how I built my freelance business designing Squarespace websites. It took a lot of work, learning, patience, and persistence, but by starting small, focusing on the needs of my clients, and constantly improving my skills, I was able to turn my passion for web design into a successful business. If I can accomplish it, then you can too.

If you're willing to work hard, there are chances out there for you. Don't wait for the perfect time or until you feel completely ready - just get started. Start building your portfolio, find your first clients, learn and adapt as you go. Before you know it, you'll be running your own freelance business doing work you love. The only thing holding you back is you, so take that first step and start your journey today! You've got this. Go ahead and bring it about now.


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